1. Who we are
Re-Sound is a brand of STRETCH-BE BV ("Re-Sound", "we", "us"), registered in Belgium and operating the website re-sound.be.
Data controller:
STRETCH-BE BV
Gentseweg 309 A3
9120 Beveren-Waas, Belgium
Email: info@re-sound.be
If you have any question about how your personal data is handled, you can contact us at the address above.
2. What data we collect
Information you give us directly
- Contact form — name, email address, phone number (optional), company name (optional), subject, and the content of your message.
- Lead capture forms (PDF downloads, sample requests) — company name, first and last name, business email, phone number, role/position, company type, and the document or resource you requested.
Information collected automatically
- Technical data — IP address (truncated for analytics), browser type and version, device type, operating system, referring URL, pages visited, and approximate location derived from the IP address.
- Cookies and similar technologies — see Section 6 below.
3. Why we use your data (and our legal basis)
| Purpose | Legal basis (GDPR Art. 6) |
|---|---|
| Responding to inquiries submitted via the contact form | Performance of pre-contractual steps and our legitimate interest in customer communication (Art. 6(1)(b) and (f)) |
| Delivering requested documents (product PDFs, brochures) | Performance of pre-contractual steps at your request (Art. 6(1)(b)) |
| Following up on a lead with relevant product information | Our legitimate interest in commercial outreach (Art. 6(1)(f)), balanced against your right to object |
| Website analytics (anonymous) | Your consent (Art. 6(1)(a)) |
| Marketing and advertising measurement | Your consent (Art. 6(1)(a)) |
| Compliance with legal and accounting obligations | Legal obligation (Art. 6(1)(c)) |
4. How long we keep your data
We only keep your personal data for as long as needed for the purposes set out above:
- Contact form messages — kept for [TO BE DETERMINED, suggested: 24 months] after the last interaction, unless a commercial relationship develops.
- Lead data — kept for [TO BE DETERMINED, suggested: 36 months] from collection, or longer if a commercial relationship is active.
- Customer and accounting records — kept for the statutory retention period required under Belgian law (typically 7–10 years).
- Analytics data — Google Analytics retention is set to [TO BE DETERMINED, suggested: 14 months]. Aggregate, non-identifying data may be retained longer.
[Action item: confirm retention periods with legal counsel before publishing.]
5. Who we share your data with
We do not sell your personal data. We share it only with the processors and partners we need to operate the website and respond to you:
- Microsoft Corporation (Power Automate, Office 365 / Outlook) — for processing contact and lead submissions and delivering them as email to the Re-Sound team.
- Google LLC / Google Ireland — Google Analytics 4, Google Consent Mode (analytics consent only).
- Microsoft Clarity — usability analysis with PII masking (analytics consent only).
- Meta Platforms Ireland Ltd. — Meta (Facebook) Pixel (marketing consent only).
- Microsoft Bing / Microsoft Advertising — Bing UET (marketing consent only).
- Vercel Inc. — website hosting infrastructure.
Some of these recipients are based outside the EU/EEA. We rely on Standard Contractual Clauses approved by the European Commission and, where available, adequacy decisions, to ensure your data remains protected.
6. Cookies and similar technologies
We use cookies and similar technologies for three purposes:
- Necessary (always active) — these are required for the website to function. They store technical settings such as your selected language and your consent preferences. No personal data is shared with third parties for these.
- Analytics (with your consent) — Google Analytics 4 and Microsoft Clarity, used to understand how visitors interact with the site so we can improve it.
- Marketing (with your consent) — Meta Pixel and Bing UET, used to measure the effectiveness of advertising and show you more relevant content on other platforms.
You can change your cookie preferences at any time using the "Manage cookies" link at the bottom of every page, or by clearing your browser's local storage for this site.
7. Your rights
Under the GDPR, you have the right to:
- Access — obtain confirmation of whether we process your personal data, and a copy of that data.
- Rectification — have inaccurate or incomplete data corrected.
- Erasure ("right to be forgotten") — request deletion of your personal data when there is no longer a valid reason for us to keep it.
- Restriction — ask us to pause processing while a question is resolved.
- Portability — receive the data you provided in a structured, machine-readable format.
- Objection — object to processing based on our legitimate interest (including direct marketing).
- Withdraw consent — withdraw consent for analytics or marketing at any time, with no effect on processing done before withdrawal.
- Complaint — lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit / Autorité de protection des données), Drukpersstraat 35, 1000 Brussels — www.gegevensbeschermingsautoriteit.be.
To exercise any of these rights, contact us at info@re-sound.be. We will respond within one month.
8. Security
We apply appropriate technical and organisational measures to protect personal data against loss, misuse, or unauthorised access. All data is transmitted over encrypted HTTPS connections. Lead and contact submissions are routed through Microsoft Power Automate over an authenticated webhook.
9. Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated on the site.